The founders of Umi say their vision was to build a brand with meaning behind it, rather than just yet another London hotel. Young people were at the heart of every stage of development, and the result is an individual hotel with a strong youth focus, bohemian spirit and a service-led environment. Situated in a quiet garden square, the hotel offers leisure, group and business accommodation in pleasant surroundings. There's a broadband Internet connection in all rooms, which are furnished to high standards and have private ensuite bathroom, satellite television, direct dial phone with voicemail, iron and ironing board and coffee and tea making facilities. There are also a few of dormitory-style bunk bed rooms for those wishing to stay here on a smaller budget.

Price examples (January 2008)

Fully-priced rooms are expensive with the standard price for a double quoted as £150. However, the website offers substantial discounts depending on when you book and when you stay - we found sin

Why is it a good choice for a budget traveller?

Umi claims to offer a 5 star service at 3 star prices - a great perk if you like the finer things in life but don't have the wallet to match. While the atmosphere is fairly relaxed, you have access to a concierge service and high quality accommodation standards. The hotel's in a central, 'trendy' location near to lots of the main points of interest and all the amenities you'll need during your stay. With considerable online discounts available, you should be able to get a top-spec room for a reasonable price - and it's always nice to come back to a nice room at the end of a hard day's sightseeing. 

Where is the hotel?

The hotel is at 16 Leinster Square, Bayswater, London W2 4PR. It's near Paddington, Queensway, Bayswater and Notting Hill Gate stations - there are maps and a helpful recording of directions on its website.

Homepage address

http://www.umihotels.co.uk